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SEO or Search Engine Optimization is a series of steps that helps a webpage appear on the top results. It is an organic way of boosting your page rank and hence is essential for many companies. There are a certain number of criteria that one has to follow to rank higher in the search engine results. Once every few hours, the crawlers of the search engines crawl the entire internet to find the rankings of different websites. The algorithm based on which the website ranks are decided is still unknown. Few things, like the layout of the site, the loading time, and a few other factors, are known to affect the search engine rankings.

Search Engine Optimization’s factors are unknown to the public in general. Some factors affect the entire picture. Factors like plagiarism, wrong placement, and use of the crazy fonts hamper the growth of page rank to a great extent. Still, there are some known favourite ways of doing Search Engine Optimization. The crawlers of the search engines crawl throughout the entire internet and return zeros and ones based on the factors. These zeros and ones then feed to a unique algorithm that decides the rank of all the pages accordingly. The algorithms are continuously updated. Hence what worked a few years ago, may not work today.

Search Engine Optimization is the best way to promote your business. You may spend a hundred thousand dollars on promoting your business online and making gains accordingly. But with Search Engine Optimization, you will be getting traffic just by making your site beautiful. The growing importance of professional marketers and SEO experts is a vivid example of why SEO is essential. With a minimum marketing budget, the companies can get quality traffic on their websites. The conversion rate then depends on the offerings of the service provider. Search engine optimization is a must for businesses in the digital age. Without SEO, your website is just another website among million of other sites.

There is a couple of software that one needs to learn to make search engine optimization successful. Specific software like keyword analyzer and Google analytics are an essential part of the process. The tools reflect the quality of your work and help you gauge the success of the entire process. With some little practice, one can quickly learn the tools. The tools go one step further that helps you understand the detailed traffic analysis of the competitors. In digital marketing, every step is quantified to get the best results from your marketing efforts.

Everything that you search on search engine websites is a keyword. These keywords help search engines to display what to show and what not to. The keywords used in articles or contents of the site make search engines aware of your goods and services. These steps also help visitors to make them aware of the services you are providing to your potential customers. The keywords are thoroughly researched. However, it is necessary to make sure that the keyword you are using is carefully used by many users, and the web pages are optimized according to it. Sometimes, even the content of the websites is also optimized according to the keywords.

There are not many methods for conducting keyword research. There are a few quality tools available on the internet that helps digital marketers do keyword research. Moreover, with this software, one can quickly identify, which tools are most common on the internet. One can also get information on what should be used to make your page organically rank on the very first page of the search engine results. Apart from that, some tools help people to do competitors analysis on the web. With such software, one can easily find out which keywords to use and what not to use. Also, it helps you to find out the different keywords that your competitor is using and how you can make a difference in the search engine results.

Once you know the keywords that you should use, the rest of the part is easy. With limited guidance, one can hire a content writer. The writers will make the necessary modifications as per the requirement. The web pages of the website can be stuffed with the keywords strategically. Also, one can start useful blogs to maintain the freshness of their website. These small tips help companies to make the necessary conditions as per their needs. Once you have the right keywords, the rest of the work is a piece of cake.

Search engine optimization can be broadly divided into two categories – On-page optimization and Off-page optimization. Everything you do on the page itself to boost the search engine rankings of the websites are known as On-page SEO. The On-page search engine optimization includes methods like making modifications in the HTML tags, giving proper names to the page URLs and giving names to the images in the pages. These are some of the methods used in On-page search engine optimization. By keeping the web pages by the rules of the SEO, the rankings of the pages boost dramatically.

The other part of the search engine optimization is the Off-page search engine optimization. Everything that you do outside of the website to enhance the traffic of the web pages is known as Off-page search engine optimization. The method includes tricks like backlinking and sharing your links as much possible. Off-page optimization provides for ways to spread the word as much as possible. With a proper team, one can maximize the results as much as possible. Some other methods of promoting Off-page SEO are by sharing your links on social media websites.

In this technological era, everything is online. So every business has a website of their own to reach their customers through the web. Well, having a website doesn’t need much effort, but making a strong online presence is quite a task. For making a strong online presence, search engine optimization is essential. SEO plays an important role to make your business popular online. Through SEO, your website ranking can be higher on SERP. So your customers can access your products and services in no time on the internet. A website that is optimized according to the search engine can provide you strong online presence along with a strong customer base.

Backlinks play a major role in search engine optimization. These are the links websites get from other websites. The search engine considers multiple factors while crawling the data to display the search result on SERP. It is not known how much weight search engine crawler gives to the backlink, but the backlinks are important for the traffic on the website. However, the quality of backlinks is more important than the number of backlinks. You should build backlinks that are natural; it should not seem like you create the backlinks artificially. The websites in which you are giving your links should be related to your website so that it looks natural and valuable.

After a website is developed, the website analysis is done to optimize the contents of the website. The website is optimized to index the content of the website by the search engine crawler. If your website is developed recently, the keyword placement is done rightly along with on-page and off-page SEO, and then you can see the result on SERP very soon. On the other hand, if the SEO of your website is not done professionally, you can’t be able to attain rank on the SERP. If search engine optimization is done professionally, you can see the result within a few weeks of the SEO of the website.

Every business needs an SEO-friendly website to make a strong online presence. Well, only having a website is not enough to be visible in the world of the web. If you want your business website to be professional, you need to optimize the content of your website according to the search engine crawler. So, the crawler will index the content of your website. That will increase higher your ranking on SERP. By doing SEO, your website will be optimized and rank higher on the search engine result page. In this way, visitors can access your website easily on the first page of the SERP, when they search the keyword in the search engine.

SEO service is essential for your business if you want to benefit your business by making a robust online presence. There are many companies out there who provide SEO and digital marketing services. Business houses usually hire SEO companies to optimize their website on the web. We have a skilled set of professionals with us who are experienced and technically equipped. Our professionals first do your website analysis then suggest you the best-suited SEO service, which will be sufficient. Our company provides all kind of technical assistance to cater to the functional need of your business. We have a unique approach to fix your technical issues.

Accordion ContentThere are many reasons associated with the decrease in the ranking of your website on Google. The reasons are listed below:-

• Lost links.
• Changes in search engine algorithms.
• Due to competitors website.
• Due to the speed of the page.
• Quality of relationships.
• Server issues.
• Changes in CTR (click through rate).
• Common technical issue.
• Changes in the site or due to redesigning.
• Internal navigation.
• Due to Meta information.
• Server overload.
• Traffic sources can be the reason.
• Content duplicity. The list goes on. There are many other reasons like these can be responsible for the decrease in ranking of your website in search engine. SEO professionals can help you sort the issue effectively.

Like every other thing in this world, rankings are also not permanent. Optimizing once will not help your business website stay in the top ranking always. With the growing competition, every business is continuously busy improving its website to acquire the top positions. Now, this means that even after being in the top rank, you need to keep optimizing your site regularly. Continuously updating your business website with unique and quality content can help you retain your position. Working on increasing the speed of your website and expanding your link can also help maintain your site rank.

The cost of SEO services depends on many factors. Some of the critical factors that determine SEO service costs are:

• Brand Awareness – If you are going to start a completely new business, the SEO service costs are usually high than that for already existing brands.
• Competition – The Service cost varies depending upon the competition within your industry.
• Target Audience – When your business wants to target local, national, or global audience also determines the SEO Service cost.
• Urgency – The quicker you want the service, more is the cost.
• Location – Location of your business also determines the SEO service cost.
• Expertise – Companies having skill in the field of SEO can demand high service costs.

Backlinks can also be named as hyperlinks. Backlinks take people from one section to another section of the web page or from one website to another. In a website, there are anchor texts and anchor images. When you click any such image or text, it takes you to another site. Backlinks connect the user with more sources of similar information that they are looking for on other websites. Inbound backlinks connect users to pages within the same website. Outbound backlinks take the user to a different website having content similar to their search. More is the backlink for your website, and higher is your ranking.

Yes, SEO works on Word Press sites. Using a caching plugin in your word press site can improve SEO. Blocking spam comments is also useful. Changing the structure of ‘permalink’ can help boost the ranking of your word press site. Incorporating heading tags in your entire content improves the rank of your website. Using useful internal and external links is also an excellent way to enhance the SEO of your word press site. Optimizing images and using responsive designs for your word press site is also beneficial. Focus on quality content and providing fresh contents are yet other ways of enhancing the rankings of your website.